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Throughout the years, weight loss supplements
have been promoted by experts licensed in medicine. It’s the
oldest marketing ploy in the book. Use a medical expert to health
product to develop immediate credibility. A popular consumer
misnomer is that all doctors and scientific experts recommend
the best weight loss supplements.
It’s
simply untrue. Here are a few other facts to consider when you
see a “would-be” expert. What commercials, print ads and other
campaigns conceal are the financial incentives for medical professionals
to endorse a product. Despite the Federal Trade Commission’s
(FTC) attempt to warn consumers to be leery of certain weight
loss supplements, the industry continues to command billions
of dollars each year.
Just because
an expert recommends a product it does not mean that he or she
is sharing a professional opinion based on clinical research.
Additionally, the Food and Drug Administration prohibits supplements
from making false claims that are not proven. What a better
way marketing gimmick than a certified physician to convey a
few clinical statistics. Not to mention, a weight loss supplement
should never be selected based on a single isolated study.
Advertisers
are market savvy. The average consumer is more apt to trust
a weight loss supplement promoted by doctor, physicians and
other nutritional experts. As a result, companies use medical
experts to establish a false sense of credibility. Remember
that all weight loss supplements render different results for
each user. Weight, age, food intake and activity all contribute
to how much one may quickly lose weight with weight loss supplements. |
